L.G.R Italian luxury optical and sunwear campaign
Wholesale Collection Showroom

L.G.R Eyewear Preview

Handcrafted Italian Artisanship · Heritage Silhouettes · Tempered Mineral Glass Optics

Brand Pedigree & Optical Curation

Italian Heritage Craftsmanship Built for Independent Dispensaries

Founded by Luca Gnecchi Ruscone following the rediscovery of vintage eyewear molds in Asmara, L.G.R merges African-inspired adventure lines with disciplined Italian bench-craft. Entirely handmade by master artisans across family-owned workshops in Italy, each frame undergoes up to six weeks of precision tumbling, hand-bevelling, and hand-polishing.

For independent optometrists and high-end boutique optical buyers, L.G.R provides an uncompromising counterpoint to mass-produced licensing labels. Featuring zero-base and 2-base flat tempered mineral glass lenses, infrared filtration, and hand-selected cellulose acetate, the portfolio delivers superior optical purity, ease of glazing, and robust retention at the dispensary board.

Cellulose Acetate Purity

Sourced from seasoned Italian cellulose sheets, ensuring dimensional stability during heating, grooving, and Rx lens edging.

6-Week Bench Polishing

Slow barrel-tumbling in beech and birch wooden chips followed by meticulous hand buffing creates an enduring deep-gloss luster.

Tempered Mineral Lenses

Sun models feature impact-resistant, scratch-proof mineral glass with internal anti-reflective coatings and rare-earth infrared protection.

Direct Trade Distribution

Protected territorial dispensary distribution exclusively reserved for licensed independent optical practices and boutique opticians.

Showroom Sample Shortlist

Selected Optical & Sunwear Models

Curated showcase of high-velocity dispensary silhouettes, dimensions, and technical colorways.

Optical · Best Seller L.G.R Luiza optical frame in Crystal Crimson Hibiscus
Contemporary Collection

Luiza S52

Crystal Crimson Hibiscus · C104

Measurements
52-17-145 (B: 45mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Feminine Regular
Model Code
I2613410
Optical · Statement L.G.R Cleopatra Bold optical frame in Havana Caramel
Contemporary Collection

Cleopatra Bold

Havana Caramel · C102

Measurements
52-21-145 (B: 47mm)
Rim & Material
Full-Rim · Heavy Acetate
Target Fit
Feminine Bold
Model Code
I2613250
Optical · Men's Core L.G.R Cameroon optical frame in Ethiopian Clay
Contemporary Collection

Cameroon

Ethiopian Clay · C101

Measurements
54-19-145 (B: 46mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Masculine Wide
Model Code
I2613210
Optical · Unisex L.G.R Algiers optical frame in Gold Olive Green
Contemporary Collection

Algiers

Gold Olive Green · C94

Measurements
48-20-145 (B: 42mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Unisex Medium
Model Code
I2613140
Optical · Classic L.G.R Cecile optical frame in Crystal Crimson Hibiscus
Contemporary Collection

Cecile

Crystal Crimson Hibiscus · C104

Measurements
51-19-145 (B: 47mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Feminine Regular
Model Code
I2613220
Optical · Panto L.G.R Egypt optical frame in Gold Olive Green
Contemporary Collection

Egypt

Gold Olive Green · C94

Measurements
51-21-145 (B: 45mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Unisex Wide
Model Code
I2613340
Optical · Heritage L.G.R Malabo optical frame in Havana Maculato
Contemporary Collection

Malabo S50

Havana Maculato · C39

Measurements
50-19-146 (B: 40mm)
Rim & Material
Full-Rim · Acetate
Target Fit
Unisex Regular
Model Code
I1913470
Optical · Bold L.G.R Malabo Bold optical frame in Crystal Brown
Contemporary Collection

Malabo Bold S52

Crystal Brown · C76

Measurements
52-19-145 (B: 44mm)
Rim & Material
Full-Rim · Heavy Acetate
Target Fit
Unisex Wide
Model Code
I2424900
Optical · Combination L.G.R Karnak combination optical frame
Contemporary Collection

Karnak

Gold / Crystal Dark Grey · C78

Measurements
45-20-140 (B: 41mm)
Rim & Material
Combination Rim · Metal/Acetate
Target Fit
Refined Narrow
Model Code
I2525280
Sun · Mineral Photochromic L.G.R Gabon sunglasses with sunbrown photochromic lenses
Sunwear Collection

Gabon

Brown · Sunbrown Photochromic (Base 4)

Measurements
57-15-145 (B: 54mm)
Lens Optics
Mineral Glass · Photochromic
Target Fit
Oversized Unisex
Model Code
I2612630
Sun · Flat Base 0 L.G.R Aloe sunglasses with flat grey base 0 lenses
Sunwear Collection

Aloe

Black Crystal Gold · Flat Grey (Base 0)

Measurements
52-18-145 (B: 31mm)
Lens Optics
Ultra-Flat Mineral Glass
Target Fit
Low-Profile Feminine
Model Code
I2525350
Sun · Explorer Edition L.G.R Asmara Explorer sunglasses in Zambezi Forest
Explorer Collection

Asmara Explorer

Zambezi Forest · Orange Photochromic

Measurements
54-18-145 (B: 48mm)
Special Detail
Side Flaps · Terre Rare Optics
Target Fit
Masculine Pilot
Model Code
I2612760

Dispensary Board Planning & Procurement

Villa Eyewear provides structured board planning to ensure independent practices curate balanced inventory without margin overlap.

01. Assortment Architecture

Select a balanced mix of 12 to 24 core frames across acetate optical (Luiza, Malabo, Fez) and tempered mineral sunwear (Asmara, Reunion, Raffaello) to secure zip-code territorial exclusivity.

02. Trunk Previews & Toolkits

Receive physical trunk trays, raw cellulose acetate material samples, lens demonstrator units, and branded counter vitrines to educate patients on authentic bench craft.

03. Domestic Fulfillment

Enjoy U.S.-based stock replenishment from our Long Island fulfillment hub with 48-hour domestic shipping, factory warrantied frame components, and zero minimum re-order quantities.

Request Wholesale Pricing & Dispensary Curation

Connect with our U.S. optical brand directors to receive wholesale linesheets, complete technical dimensional charts, and territory availability for your practice.

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